Search Engine Optimisation Bristol
Blueprint Design are a Bristol Search Engine Optmisation (SEO) and web design company. Wikipedia defines Search Engine Optimisation (SEO) as: "Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.", this is a very important distinction.
As stated Search Engine Optimisation (SEO) focuses on the production of organic search results. As the web grows and the average user becomes increasingly internet savvy, people are becoming more wary of the paid inclusion search results produced by the search engines.
I'm sure as a web user your tendancy is to ignore the adverts in the red marked areas and head straight for the organic results, well this is indeed the tendancy of almost all web users these days. Our brains naturally tune out most of the information coming from the adverts and our eyes zip straight to the organic results. Search Engine Optimisation (SEO) is thus becoming increasingly more important as pay-per-click (PPC) advertising is yielding poorer and poorer results.
SEO - Why Do It?
Search Engine Optimisation (SEO) isn't an unethical business about cheating users or cheating the search engines, it's about "dating" search engine users with appropriate websites. With the amount of competition out there it can be extremely difficult to get your brand / product / information to the people it might benefit and this is where SEO comes in.
Search Engine Optimisation allows you a relatively cheap means to reaching potentially millions of customers. If your site could rank on the first page of Google when people performed searches using keywords appropriate to your business, just think how much extra traffic and revenue you could generate - a lot!
SEO - How Does It Work?
Google, Yahoo, Bing and all the other search engines send out "bots" or "spiders" on a daily basis which crawl the web looking for information to stuff into their databases. Once the information is in there, the search engines have algorithms which rank your site's important based on a multitude of factors.
We focus your SEO in 3 main catagories:
When a bot is looking over your website, it does so in a very different way to a human. It enters the source code for the website and scans and logs all the information contained. So while a website may look pretty on the surface, it's highly possible that the sloppy or outdated coding driving the website is making the site very difficult for bots to read and this will impact it's search engine ranking massively.
We use only the most up to date, standards compliant structures and techniques to build your site to make sure it's not just beautiful on the surface but also highly accessible to search engines.
Selecting the most appropriate keywords for your business is a highly scientific affair. It is also perhaps the most important aspect of SEO. We combine your knowledge about your industry with the help of many powerful analytical tools. We will then take any content for your site and strategically insert these keywords into your site.
The final piece of the puzzle is to develop quality links and affiliations with other appropriate sites and directories. The internet is essentially a massive collection of links and when ranking your site, the search engines place a massive emphasis on how well connected your site is to others in your industry.
So we'll submit you to quality directories and contact appropriate companies on your behalf to build reciprocal link relationship with them.
SEO - How Long Does It Take?
It's important to understand that Search Engine Optimisation takes time, sometimes it could be a few months before you see major changes to your search engine rankings, perhaps longer if your site is new. Be *extremely* wary of any site which claims it can have you at "x" ranking on Google by "x" date. There is no way of garuntee this kind of success, especially in a short time frame, this really is a slow business. We will work with you over a series of weeks and months using web analytic tools to track your sites progress and tweat it accordingly. Given time, the right knowledge and application we will drastically improve your site's visibility.
More Information
For more information on our web design services please visit here: Web Design Services.
For more information about Blueprint Web Design please visit here: About Blueprint Web Design.
For a free quote or an enquiry about any of our services please visit here: Contact Blueprint Web Design.
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